Cottagecore: The Ultimate Atlas for Your Cozy Escapist Journey 🍄

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Part 1: The Philosophy | Laying the Foundation of the Cottagecore World 🏡

Welcome to the Cottage: What Exactly is Cottagecore?

Pull up a chair. Would you like a cup of tea? ☕ The kettle is just about to whistle. Welcome to the world of Cottagecore!

At its simplest, Cottagecore is an internet aesthetic and a super vibrant subculture. 💖 It’s built on a “quaint, cozy, and modest” style that pulls a ton of inspiration from the countryside. At its heart, this aesthetic romanticizes an idealized rural lifestyle. 🌿 It’s a nostalgic and wistful vision inspired by the pastoral charm of the English countryside or the rustic simplicity of American homesteading. Think flowing dresses 👗, rustic interior design 🛋️, and a deep, deep interest in gardening 🥕, baking 🍞, and handicrafts 🧶.

The Core Fantasy (and its Caveat)

The core of Cottagecore is a “collective modern fantasy.” 💭 It’s the dream of running away from the chaos of the modern world to a “cozy cottage or cabin.” 🛖 In this fantasy, life is simple, slow, and meaningful. It’s a life spent practicing traditional crafts and living in harmony with nature. 🦋

But here’s the most important caveat, the key that unlocks the whole genre: this fantasy explicitly excludes the “realities and challenges of rural life.” 😬 Cottagecore is a “wistful, romanticized take on rustic simplicity.”

This creates the foundational paradox of the entire aesthetic. Cottagecore is a fantasy of labor. It fetishizes the work of a pre-industrial life: baking your own bread, gardening for your own food, knitting your own sweaters. 🧑‍🌾 Yet, the entire purpose of this fantasy is to escape “labor” as we know it—the 9-to-5 “hustle culture,” the burnout, the endless emails. 😫

In the Cottagecore universe, there’s no labor “beyond domestic.” All workaday tasks are completed with a “gauzy sense of fulfillment.” 🥰 This reveals that Cottagecore isn’t really about the work itself. It’s about reclaiming control. It’s about finding profound meaning in a tangible, analog, and creative process.

The Deep Philosophy: A Soft Rebellion Against “Hustle Culture” ✊

So, why did this aesthetic capture the hearts and minds of millions? What’s the why behind the what?

Cottagecore is an “aspirational form of nostalgia.” It’s a direct and powerful reaction to the defining pressures of the 21st century. It’s a soft rebellion against “hustle culture,” the “advent of personal branding,” and the “frantic accumulation of private wealth.” 💰

It provides a necessary escape from the “dangers of the modern world.” 🛡️ It’s a shield against the “overwhelming amounts of technology” and the constant “stresses of modern life.” In the idealized Cottagecore universe, “there are no phones pinging constantly with updates” 📵 and “no urgent work emails.” It is, at its heart, an “anti-modern” ethos.

This makes the entire aesthetic a potent form of mental self-care. 🧘‍♀️ It’s a “mental reprieve” from the noise and an “outlet for comfort in an uncertain world.” The aesthetic achieves this by romanticizing activities that are intentionally slow, mindful, and analog.

Therefore, every “Cottagecore” action is a deliberate act of rebellion. Putting on a floral dress 🌸 or baking a loaf of bread 🍞 becomes a political statement. ✌️ It’s a quiet but firm rejection of a world that demands speed, productivity, and constant digital connection.

The Profound Metaphor of “Baking Bread” 🍞

Let’s talk about the bread. During the COVID-19 pandemic, a global phenomenon occurred. Locked inside and overwhelmed by uncertainty, millions of people simultaneously decided to… bake sourdough bread. 🧑‍🍳 This wasn’t a coincidence. It was the Cottagecore philosophy bursting into the mainstream.

Baking bread is the perfect metaphor for the entire movement.

In our modern, capitalist society, hobbies are often valued only if they can be monetized as “side hustles.” 😒 Time spent on “unproductive” activities is seen as wasted. Cottagecore reclaims these skills—baking, sewing, gardening—as “calming and creative outlets.” They are valued for their own sake, not for any income they might generate.

Baking bread is the ultimate “anti-hustle” act. 🙌 It’s a process that can’t be rushed. It takes time, patience, and physical effort. It’s nourishing. It’s creative. And it’s profoundly, beautifully analog. You can’t bake a loaf of bread with an app. You must use your hands. 👐

This ritual is the central “magic” of Cottagecore. It’s a way to create something tangible and real, a “gauzy sense of fulfillment” in a world that often feels virtual and hollow.

A Morphological Analysis of “Cottage” and “-Core”

To understand the world, you’ve got to understand its language. The name “Cottagecore” itself is a perfect, paradoxical summary of the entire movement.

First, let’s deconstruct “Cottage.” The word is key. In British English, it denotes a “small, cozy building.” 🏡 But historically, it has a deeper meaning. During English Feudalism, cottages housed “cotters”—peasant laborers who served a manorial lord. This history of actual poverty and peasantry is precisely what the idealized aesthetic seeks to both evoke and erase. The word is also associated with “cottage gardens,” which are traditionally informal, mixing beautiful flowers 🌸 with practical, edible plants 🥕.

Next, let’s deconstruct “-Core.” This suffix is a “playful shift” in modern language. It originates from the word “hardcore,” as in hardcore punk music 🤘, a subculture defined by its intense, rebellious ethos. Over time, particularly on the internet, “-core” evolved. It became a suffix used to “describe an aesthetic/vibe.”

The very name “Cottagecore” is a brilliant high-low blend that captures its modern, digital nature. It combines “Cottage,” a word steeped in history, nostalgia, and pastoral romanticism, with “-Core,” a modern, digital, punk-derived suffix used by Gen Z on platforms like Tumblr and TikTok. 📱

This combination of the ancient, analog “Cottage” with the modern, digital “-Core” is the aesthetic. It’s the act of using hyper-modern tools (iPhones, TikTok, social media) to “fetishise the wholesome purity of the outdoors” and perform a pre-modern, pastoral lifestyle.

The Lore & History: A Tradition of Escapism 📜

Cottagecore might feel new, but the impulse behind it is ancient. This isn’t a new trend; it’s a “cyclical historical response” to the pressures of civilization. The “lore” of Cottagecore is the history of “the pastoral.”

• Ancient Roots (2,300 Years Ago) 🏛️: The desire to escape to an idealized countryside dates back to the “ancient Greek countryside.” Hellenistic poets wrote about a mythical, idealized land called “Arcadia.” This was a place of eternal spring, “replete with verdant nature” and “gurgling streams,” where food grew without labor. These poems and artworks weren’t written by shepherds. They were created for a “sophisticated urban audience” who longed for a simpler life.
• The Original “Poverty Play” 👑: The most famous (and criticized) historical precedent is Marie Antoinette’s mock-village, the Hameau de la Reine (The Queen’s Hamlet). As the “unsettling of power” of the French Revolution loomed, the Queen built a replica peasant village. There, she would dress as a “shepherdess” in simple “unfitted underclothes” and perform a “fantastical act of labor.” Meanwhile, actual servants performed the real manual labor to keep the village running. 😬
• The 19th Century Reaction 🎨: The Arts and Crafts movement, led by William Morris, was a “neo-Medievalism” and a direct reaction against the “Industrial Revolution.” It championed the handmade, the traditional, and the rustic, rejecting the mass-produced and “opulent” Victorian style.
• The 1970s Counter-Culture ☮️: The “hippie movement” and the “back-to-the-land” movement were a clear rejection of capitalism and the Vietnam War. They focused on self-sufficiency, communal living, and a return to nature.
• The Modern Timeline 📱: Cottagecore was first named on Tumblr in 2018. It gained momentum from 2017 to 2019. But it exploded in popularity during the 2020 COVID-19 pandemic. As the world locked down, people sought comfort and escape. On Tumblr alone, “likes” for Cottagecore content jumped 541% from March to April 2020.

This pattern is undeniable. Cottagecore is a cyclical historical response to societal trauma, technological disruption, and urbanization. In every era, the pastoral ideal emerges during a moment of crisis. The Greeks and Romans used it to escape urban decay. Marie Antoinette used it to escape a revolution. The Arts & Crafts movement reacted to the Industrial Revolution. The 1970s hippies reacted to war and capitalism.

Today, modern Cottagecore is reacting to the Digital Revolution and the COVID-19 Pandemic. The “poverty play” critique leveled at Marie Antoinette is the exact same critique leveled at modern influencers. The cycle is identical. It’s a deep-seated human impulse to “return to our roots” when the present becomes too much to bear.

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Part 2: The World-Building | Crafting Your Cottagecore Reality 🪄

For the “World-Builder,” the Cottagecore lifestyle is a “magic system.” ✨ It’s a set of rules and rituals that allow you to transform your reality. This magic isn’t about fantasy; it’s about finding the profound in the practical. It’s a system built on analog skills, self-sufficiency, and mindfulness.

This magic system is a deliberate inversion of modern, technology-based “magic.” In our world, “magic” is technology—it’s instant, efficient, and disembodied (like ordering food with a single click 🤳). The Cottagecore “magic” is all about intentional inefficiency.

Why knit a sweater you can buy in seconds? 🧶 Why hand-write a letter ✍️ you could email? Why spend hours foraging 🍄 for mushrooms you could buy at the store?

The magic isn’t in the outcome. It’s in the process. It’s an embodied, tactile, “Do-it-Yourself” (DIY) act that provides a “sense of accomplishment” and connection. It’s a magic that deliberately costs time, rather than saving it. That’s its entire purpose. ⏳

“Spellcasting”: The Joy of Analog Crafts 🧵

The first school of Cottagecore magic is “Spellcasting,” or the celebration of traditional crafts. This is about prioritizing “handcrafted and vintage items that tell a story.” Each “spell” is a quiet act of creation.

• Knitting and Crochet: The ability to create your own scarves, blankets, and sweaters from a simple ball of yarn. This is the epitome of “cozy.” 🧣
• Sewing and Embroidery: Mending your own clothes, or “visibly mending” them with beautiful, embroidered flowers. This is a sustainable act that rejects fast fashion. 🌸
• Quilting: A traditional homesteading skill, quilting involves stitching together scraps of fabric to create a warm, beautiful, and functional piece of art.
• Candle-making: A simple craft that “sets the mood” and brings a warm, natural light into the home. 🕯️

“Alchemy”: Baking, Cooking, and Kitchen Magic 🧑‍🍳

The second school of magic is “Alchemy.” This is the heart of the Cottagecore home: the kitchen. 🥧 This is where the central ritual of “baking one’s own bread” takes place, especially the famous sourdough.

Other key “potions” and recipes include:

• Hearty Soups: Seasonal vegetable soup, or “Garden Soup,” made from what you grow. 🍲
• Rustic Mains: Classic roasted chicken with rosemary, cozy shepherd’s pie, or a hearty beef stew.
• Baking: Homemade tea scones, rustic fruit galettes (especially with apples or summer fruit) 🍓, blueberry muffins, and countryside carrot cake. 🥕

Fantasy-Inspired “Alchemy”: A Deep Dive 🐉

The “magic” of Cottagecore cooking often becomes literal, drawing deep inspiration from beloved fantasy worlds. This is where the aesthetic’s connection to literature and “world-building” is most obvious.

• From the kitchens of Redwall Abbey 🐭: The Redwall series is famous for its “scrumptious depictions of food.” Cottagecore alchemists recreate these feasts with recipes like “Leeks with Sherry Shallot Vinaigrette,” “Sparkling Strawberry Cordial,” or “Blackberry Earl Grey Tarts.”
• From The Lord of the Rings 💍: The aesthetic borrows heavily from the cozy burrows of the Shire and the ethereal glens of Rivendell. Recipes include “Crispy Chard Cakes,” “Potato Leek Pie” (classic “Hobbit fare” 🧑‍🌾), and “Lavender Lembas Bread,” a soft, sweet bread that “leaves you nourished and rejuvenated.”
• From Wonderland 🐇: Drawing on the whimsical (and slightly chaotic) nature of Alice’s Adventures in Wonderland, one might bake “Cheese and Chive Potato Puffs” or a “Roasted Cauliflower Leek Soup.”

“Potion-Making”: Foraging and Preserving 🍓

The third school of magic is “Potion-Making.” This is the art of self-sufficiency and working with the wild.

• Foraging: This is the romantic act of finding your own food in nature. This includes “foraging for mushrooms” 🍄 (a key Goblincore crossover), berries, or edible wildflowers.
• Preserving: This is the art of “learning the art of preserving.” It’s the homesteading skill of making your own jams 🍯, making sweet pickles, or canning vegetables to last through the winter.

“Herbology”: A Beginner’s Guide to Cottagecore Gardening 🌿

The final school of magic is “Herbology,” the art of the Cottagecore garden. This is perhaps the most essential skill in the aesthetic.

• The Philosophy: A Cottagecore garden is the opposite of a formal, structured, modern lawn. 🚫 It “thrives on unstructured, free-flowing design.” It’s defined by “layered textures,” “soft edges,” and a beautiful chaos where plants “grow naturally together.” It’s about “slow gardening” and “working with a natural process.”
• The Design: The garden should be a “pollinator-friendly haven” that attracts bees 🐝 and butterflies 🦋.
• Mix Plants: The key is to mix ornamental flowers with edible plants. Your vegetables should be planted right next to your flowers.
• Add Structure: Use natural or rustic elements like raised beds, vertical planters, trellises, arches, and pergolas to create “rooms” in the garden.
• Avoid Grass: A large, manicured, grassy lawn is “not a part of an 18th-century cottage garden.” Replace it with flower beds and paths.
• Add Seating: A Cottagecore garden isn’t just for work; it’s for pleasure. Add a “comfortable place to sit and enjoy your coffee” ☕ or read a book. 📖
• The Plants (Easy-to-Grow Starter “Potions”):
  • A good Cottagecore garden has “flowers of different heights” to create balance.
  • Spring Bulbs: Start with easy-to-grow bulbs for early color: Crocus, Tulips 🌷, and Daffodils.
  • Key Perennials: These are the backbone of the garden. Try Hellebore (for early spring), Delphinium (for height), Irises, and Hydrangeas.
  • Fragrant Shrubs: Lilacs are a classic choice for their incredible smell and beautiful “storybook” look.
  • Classic Cottage Flowers: Other essentials include roses 🌹 (especially climbing ones), foxgloves, lavender, and trailing rosemary.

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Part 3: The Social & Political Landscape (The “War” and “Factions” of Cottagecore) ⚔️

The world of Cottagecore is not the simple, peaceful utopia it appears to be. This section analyzes the “war,” “political” landscape, and “factions” of the genre.

The central “war” of Cottagecore isn’t fought with weapons. It’s a socio-political conflict over its meaning, history, and ownership. The “factions” aren’t just aesthetic; they are ideological.

There’s a clear, heated, and fundamental split within the Cottagecore community. This is the “war” for the soul of the aesthetic.

• Faction 1: The Utopian Rebellion. This side is “extremely left-leaning” and sees Cottagecore as “lgbt escapism.” 🏳️‍🌈 It’s a “pro-LGBTQ+ and anti-racist” community built on a foundation of anti-capitalism and inclusion.
• Faction 2: The Reactionary Co-option. This side is a “fantasy of being a tradwife” (Traditional Wife). 😒 It’s a conservative faction that often “contains disturbing white nationalist beliefs” and uses the same aesthetic to promote a very different, reactionary ideology.

This is the central conflict. The battle is for the meaning of the cottage itself.

The “Good” Politics: A Utopian Safe Haven 🥰

For Faction 1, Cottagecore is a revolutionary “budding anti-capitalist movement.” It “turns its nose up at sixteen-hour workdays” and “late-stage capitalism.” This ethos is practiced by:

• Rejecting Consumerism: Encouraging “Do-it-Yourself (DIY) Culture” 🛠️, thrifting for second-hand clothes, and mending, rather than buying from fast-fashion retailers.
• Promoting Self-Sufficiency: Valuing the ability to grow your own food or make your own goods as a way to “avoid engaging in a capitalist market.”

For this faction, Cottagecore is also, crucially, a Queer & Inclusive Space. For “LGBTQ+ teenagers” and other marginalized groups, the aesthetic offers a “safe and welcoming space.” 💖 It’s a deliberate “escape from homophobia and transphobia.” In this world, “playfulness, romance, and open arms are central.”

Finally, it’s a Feminist & BIPOC Reclaiming. The aesthetic is a chance to “reclaim the ‘domestic femininity’ movement.” It reframes “domestic labour” not as a patriarchal obligation, but as a joyful choice. For Black women and other women of color 🧑🏿‍🌾, it’s a powerful opportunity to “reclaim” spaces and aesthetics—like “back-to-the-land” movements—that “had earlier excluded them.” The Instagram account @Cottagecoreblackfolks is a prime example of this active, political reclaiming.

The “Dark Side”: The Unexamined Shadows of the Cottage 😬

This is where the “war” becomes clear. The very ambiguity of “tradition” that Faction 1 reclaims is also used by Faction 2 as a weapon.

• The “TradWife” Faction: The Far-Right Co-optionThe “TradWife” (Traditional Wife) movement is a “conservative fetishization” of the Cottagecore aesthetic. This faction uses the exact same visual language—baking, gardening, anti-modernism, 1950s-style households—to “mask the authoritarianism of their ideology.” 🤢This faction promotes “traditional sex/gender roles,” “white nationalist beliefs,” and “anti-feminist gender norms.” This ideology is often spread using Cottagecore as a “common right-wing dog whistle.” It “equates rural life” with a “wholesome” (and exclusively white, patriarchal) past.This has created a “flood” of reactionary content into the #cottagecore tag. It forces the progressive, queer-friendly side of the community to be “vigilant” and to “speak out” against this co-option.
• The Colonial “War”: Romanticizing Settler-ColonialismThe second “war” of Cottagecore is with its own history. The aesthetic is heavily criticized for “romanticizing homesteading and farming on stolen Indigenous land.”The “American homesteading” fantasy that informs so much of the aesthetic is built on the 1862 Homestead Act. This Act was a tool of “colonial expansion” that resulted in the “coercion and forced displacement of Indigenous peoples from their lands.”Critics argue that the aesthetic “erases and whitewashes” the “genocide, theft, and violence” that made the “unspoiled” fantasy possible. One viral post stated, “Your ‘aesthetic’ is not harmless.” It argues that the aesthetic gentrifies the real struggles of migrant farmworkers.In this light, the aesthetic is “settler colonialism wearing a checkered apron and straw hat.”
• The Eurocentric Gaze: Why Is Cottagecore So White?This leads to another major critique: the aesthetic is “overwhelmingly white” ⚪ and “Eurocentric.” It romanticizes a “Eurocentric farming” history and, as a result, its algorithms and communities often fail to promote creators of color with the same fervour as white creators.
• The Paradox of Privilege: “Poverty Play” 💸This brings us back to Marie Antoinette. The most common critique of Cottagecore is that it’s an aesthetic of “poverty play.” It’s a “fantasy only accessible to ‘wealthy white kids’ that want to play dress-up.”This critique isn’t without merit. The “peasant dresses” so popular in the aesthetic can “retail for hundreds of dollars.” To actually “uproot oneself… to relocate to a large rural farm” requires a significant amount of “financial stability and privilege.”The reality of rural life is not “passive”; it’s “challenging work” and “immense self-discipline.” It’s “dirty jeans, broken fingernails and muddy rubber boots from cleaning chicken coop.” 🐔 Cottagecore, by contrast, is a romantic “illusion.”This reveals the true, central paradox of Cottagecore. It is simultaneously anti-capitalist in its ethos and hyper-capitalist in its execution. The philosophy rejects consumerism, but the aesthetic is fueled by it.It has been “commercialized.” Fast-fashion brands sell Cottagecore dresses. Influencers are paid to sell the lifestyle. This creates an inescapable contradiction: an anti-capitalist movement that requires significant capital (either time or money) to participate in.

The Factions: A World-Builder’s Comparison

To navigate this complex world, a “World-Builder” needs a guide to the different “factions.” These are the subgenres and rival aesthetics that define the landscape.

Table 1: The “Core” Factions: A World-Builder’s Comparison

Faction (Aesthetic)	Philosophy & Core Values	Core Metaphor (The 1-2 Combo)	Key Activities	“Alignment”
Cottagecore	Idealized rural life, romanticized simplicity, comfort, self-sufficiency.	Funny: “Your grandma, but like, hip.” Profound: A warm loaf of bread you don’t need to survive.	Baking, gardening, knitting, picnics. 🧺	Lawful Good 😇
Goblincore	Finds beauty in the “imperfect” and “unusual” parts of nature.	Funny: “Shrek.” 💚 Profound: A mossy rock or a snail; finding worth in the uncelebrated.	Collecting “shinies,” foraging, loving frogs. 🐸	Chaotic Neutral 🌀
Dark Academia	Gloomy intellectualism, “opulence,” and a “somber” (even “macabre”) vibe.	Funny: A prep school student who just discovered nihilism. Profound: A dusty, forbidden book that costs you something to read.	Reading classics, visiting libraries, drinking coffee. ☕	Lawful Evil / Neutral 🏛️
Solarpunk	A “high-tech with plants” vision of a collective, just, and sustainable future.	Funny: An eco-commune with really good Wi-Fi. Profound: A community garden on a skyscraper.	Activism, gardening, renewable energy. ☀️	Chaotic Good 💖
Fairycore	Whimsical, magical, ethereal, and grounded in fantasy.	Funny: A picnic you can’t eat because you might offend the Fae. Profound: A dewdrop on a spiderweb.	Pressing flowers, using fairy lights. ✨	Chaotic Good 🧚‍♀️
Grandmacore	Domestic comfort, nostalgia, and a focus on heirlooms. “More personal and domestic” than Cottagecore.	Funny: Being “wrapped in a cozy quilt.” Profound: The smell of baked goods as a tangible link to family history.	Knitting, quilting, collecting vintage china. 👵	Lawful Good 🥰
Cabincore	Cottagecore’s “broodier, more rugged older sibling.” Set in a woodland lodge, not a sunny meadow.	Funny: The person who actually “knows how to start a fire.” Profound: A chunky knit blanket in a dimly lit, wood-paneled room.	Wood-chopping, campfires, “modern mountain luxury.” 🪵	True Neutral 🌲
Cottagegore	A crossover of Cottagecore and Dark Academia/Witchcore. The “shadow self” of the aesthetic.	Funny: Sleeping Beauty’s cottage, but run by the Evil Queen. Profound: A carnivorous plant in a beautiful, foggy wood.	Collecting animal bones, reading dark fairy tales. 🦇	Lawful Evil 🤫

The Sub-Genres (Factions Deep Dive)

• Goblincore (The “Chaotic Neutral” Ally) 🐸
  • Comparison: If Cottagecore is a Disney Princess 👑, Goblincore is Shrek. Cottagecore is defined by flowy dresses and baking; Goblincore is defined by “chunky sweaters and moss.”
  • Philosophy: Goblincore “embraces the darker aspects of nature.” It celebrates what is not “traditionally viewed as beautiful,” like “moss and toadstools and the soil and earthworms.” 🍄 It’s more androgynous and “chaotic” than its “lawful” Cottagecore sibling.
• Dark & Light Academia (The “Urban” Cousins) 📚
  • Comparison: If Cottagecore is inspired by the work of Jane Austen, then Dark Academia “belongs entirely in the wheelhouse of the Brontë sisters.” Cottagecore is agrarian and rural; Academia is, by definition, academic and urban.
  • Philosophy: Dark Academia is an aesthetic of “gloomy intellectualism,” set in elite colleges and libraries. 🏛️ It romanticizes black coffee, blazers, and old books, but also, problematically, “mental illness, smoking and alcohol abuse.” Light Academia is the bridge, sharing a lighter, more optimistic, and refined scholarly vibe with Cottagecore.
• Solarpunk (The “Optimistic Future” Rival) ☀️
  • Comparison: This is a crucial political and technological split. Cottagecore is anti-modern and low-tech. Solarpunk is pro-tech. It’s “high-tech with plants.” 🏙️
  • Philosophy: Solarpunk is an eco-future. It envisions a collective, sustainable, and just future powered by renewable energy and community action. Cottagecore is a romanticized eco-past. They are “allies but not relatives” in the fight against climate change and capitalism.
• Fairycore (The “Magical” Sibling) 🧚‍♀️
  • Comparison: This is a split between reality and fantasy. Cottagecore is more grounded in a tangible lifestyle (baking, gardening) that people can actually practice. Fairycore is grounded in fantasy.
  • Philosophy: Fairycore is “whimsical and otherworldly.” ✨ It focuses on “magical and ethereal themes.” The aesthetic uses a brighter, more pastel color palette, fairy lights, and “enchanting imagery.”
• Grandmacore (The “Lawful Good” Relative) 👵
  • Comparison: This is Cottagecore’s closest relative. Cottagecore is “ethereal,” airy, and rural. Grandmacore is “personal and domestic.”
  • Philosophy: Cottagecore is about the dream of the countryside. Grandmacore is about the comfort of home. 💖 It focuses on “heirlooms, handmade afghans, and the smell of baked goods.” It’s “more maximalist” and cluttered, “less minimal” and more cozy than Cottagecore.
• Farmcore / Countrycore (The “True Neutral” Grunt) 🚜
  • Comparison: These terms are often used interchangeably with Cottagecore, but there’s a subtle difference.
  • Philosophy: Farmcore is the less-romanticized, more practical version. It “centers on farm life,” emphasizing the actual agricultural elements with less of the “whimsy” and more of the “grit with glam.” 🐔
• Cabincore (The “Brooding” Sibling) 🪵
  • Comparison: Cabincore is Cottagecore’s “broodier, more rugged older sibling.”
  • Philosophy: Cottagecore is “soft and sweet.” It’s set in a bright, floral English cottage. Cabincore is “rugged,” “dimly lit,” and “defined by a darker colour palette.” 🌲 It’s set in a woodland lodge or cozy cabin. It’s “modern mountain luxury” and the “perfect for a cosy autumn aesthetic.”
• Cottagegore / Dark Cottagecore (The “Shadow” Self) 🦇
  • Comparison: This is the “shadow” of the main aesthetic. It’s a crossover between the simplistic Cottagecore lifestyle and the aesthetics of Dark Academia and Witchcore.
  • Philosophy: It takes the cozy and makes it spooky. 🤫 Instead of picturing Sleeping Beauty’s cottage, “envision the Evil Queen.” It embraces “rain or fog,” “animal bones,” “carnivorous plants,” “dark fairy tales,” and a “spooky ambiance.”
• Mori Kei (The “Japanese” Precursor) 🇯🇵
  • Comparison: Mori means “forest” in Japanese. 🌳 This is the original “forest style,” a Japanese fashion that predates Cottagecore and is often cited as a key inspiration.
  • Philosophy: Mori Kei is more “fanciful storybook.” Its focus is less on the agricultural (Cottagecore) and more on the forest itself. It’s also less about the performance of sharing online (a key part of Cottagecore) and more about an internal lifestyle of pausing and “focus on the small, natural aspects” of everyday life.

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Part 4: The Emotional Journey | Vibes, Feels, and Fears of Cottagecore 💖

The world of Cottagecore is defined by its emotional landscape. The “vibes” are, in fact, the entire point.

The Core Emotions: Hope, Comfort, and Joy 🥰

The primary “vibe” of Cottagecore is “calm and tranquil.” 😌 It’s an aesthetic that is intentionally “gentle,” “nurturing,” and “wholesome.” Its entire purpose is to create a “peaceful and relaxing environment” that acts as a “mental reprieve” and an “outlet for comfort in an uncertain world.”

This is a psychology of “slowing down” ⏳ and “finding joy in simple pleasures.” It’s about “appreciating craftsmanship” and “fostering a gentle, nurturing environment.”

The social emotions are just as important. It’s designed to be a “safe and welcoming space,” 🏳️‍🌈 defined by “playfulness, romance, and open arms.”

The “Cottagegore” Spectrum: When the Woods Get Dark 😱

But what about the “dark” emotions—the fear, horror, and crime?

These aren’t outside of Cottagecore. They are its shadow self. 🤫 The very same elements that make the aesthetic “cozy” are the exact same elements that make it “creepy.”

Think about the core components of the “cozy” Cottagecore fantasy:

• A remote, isolated cottage. 🛖
• Surrounded by deep, dark woods. 🌲
• A rejection of modern technology (like phones). 📵
• A focus on self-sufficiency and “living off the land.”
• A deep connection to old-world traditions and folklore.

Now, think about the core components of the Folk Horror genre. They are: isolation, deep woods, no technology, “off-grid” living, and dark folklore. 🐐

The genres are identical. The only difference is the tone.

The Cottagecore ideal is a “benign landscape” that, with a single shift in perspective, can hold “unexpected dangers.” The line between a “cozy, isolated cottage” and a “terrifying, isolated cabin” is razor-thin. This is the realm of “Cottagegore.” 🦇

Horror: The Folk Horror Connection 🌸

The “Cottagegore” subgenre blends the “cozy” with the “gruesome.” It explores the “hidden frights underneath simple beauty.”

• Key Media (Movies):
  • Midsommar (2019): This is the ultimate Cottagecore horror film. It uses the entire visual language of the aesthetic—white dresses, flower crowns 🌼, folk music, pastoral communes, and a rejection of the modern world—to tell a story of brutal, daylight horror.
  • The Witch (2015): A dark folk horror about a Puritan family living an isolated, “homesteading” life that is destroyed by witchcraft and paranoia.
  • The Wicker Man (1973): The original folk horror, about a modern man who discovers a remote island’s dark, pagan traditions.
  • Night Swim (2024): A recent example where a seemingly idyllic, bucolic pool (built over a “magic creek”) holds a dark, cursed secret.
• Key Media (Books):
  • Slewfoot by Brom: This book is the epitome of Cottagegore. Set in a 1600s Puritan colony, it’s about “sensual American folk magic,” “Studio Ghibli style creatures,” and the “horror of Christian patriarchy.” 🐐
  • In the House in the Dark of the Woods by Laird Hunt: This story begins like a cozy fairytale—a woman leaves her cottage to pick berries—but “takes a hard left and goes into fever dream mode.” It’s described as “cozy and woody and surreal as heck.”
  • Weyward by Emilia Hart: A novel that weaves together the stories of three women from different centuries, connecting witchcraft, a love of nature, and the need to escape abusive men. It’s Cottagecore as an act of survival.
  • We Have Always Lived in the Castle by Shirley Jackson: A classic of American gothic, about two sisters living in isolation, rumored to be murderers. It’s a perfect, dark Cottagecore text.

Crime: The “Cozy Mystery” Trope 🕵️‍♀️

When the darkness is less “supernatural” and more “human,” Cottagecore becomes the perfect setting for a “Cozy Mystery.”

• The Genre: A “Cozy Mystery” is a subgenre of crime fiction where sex and violence are kept “off-stage.” 🤫 The tone is “light, comedic, and comforting.” The “inviting” tone and “strong atmosphere” of the idyllic setting are a main character. Key tropes include an “amateur sleuth” (who is often a baker, gardener, or crafter) and “cuddly pets.” 🐱
• Key Media (Books):
  • Shady Hollow series by Juneau Black: This is the prime example of a “cottage-core cozy mystery.” It’s “equal parts cozy mystery and Zootopia.”
  • The World: The series is set in the “village of Shady Hollow, a place where woodland creatures live together in harmony.” 🦊🐻 The town is filled with classic Cottagecore locations, like a bookstore named “Nevermore” run by a raven named Lenore, and a coffee shop run by a moose.
  • The Sleuth: The protagonist is Vera Vixen, a “new-to-town fox who is always looking for the latest, juiciest scoop.” 🦊 She is the classic “amateur detective” who solves the town’s murders (which are “never detailed to make it uncomfortable”).

Paranormal: Magic, Witches, and the Fae ✨

This is the emotional landscape of “Fairycore” 🧚‍♀️ and “Witchcore.” 🧹 This realm deals with “paranormal and gothic elements” and “mythology.”

• Key Media (Books):
  • Emily Wilde’s Encyclopaedia of Faeries by Heather Fawcett: This is a perfect synthesis of multiple Cottagecore “factions.” It’s described as “fantasy historical cottagecore” with “light academia mixed with dark cottagecore vibes.” The story follows a “cozy,” curmudgeonly academic (Emily) as she studies the Fae from a “lush, snowy” cottage.
  • The House in the Cerulean Sea by T.J. Klune: This book is the “safe space” philosophy of Cottagecore, made literal. It has “warm cottage core vibes” and is built on the “found family trope.” 🥰 It follows Linus Baker, a social worker, to a remote island orphanage for magical children. It’s a “fantasy fable about… love and acceptance.” (It’s also worth noting that this book faces its own “colonialism” critique, with some critics arguing it “glamourizes residential schools” 😬).
  • Garden Spells by Sarah Addison Allen: A classic of the “magical realism” Cottagecore subgenre, about a family of women with a magical, man-eating apple tree in their garden. 🍎
  • The Spellshop by Sarah Beth Durst: A new (2024) and popular example of a “cozy fantasy” where the protagonist is a witch who must save her magical town.

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Part 5: Your Ultimate Journey Guide (The Media Deep Dive) 🧭

This is your practical guide to the world. Here’s how you can start your Cottagecore journey, from your daily habits to the media you consume.

How to Live the Cottagecore Life (Even in a City!) 🏙️

You don’t need to live in a cottage to be Cottagecore. The ethos is about “gentle moments” and bringing the philosophy into your current life.

• The Daily Routine:
  • Start your day with “a cup of tea in a pretty nature inspired cup” ☕ instead of “scrolling TikTok.”
  • Listen to “gentle music,” especially folk music. 🎶
  • Cook or bake one thing “from scratch.” 🍞
  • “Ditch plastic, use a basket” 🧺 for your shopping or for storage.
  • Tend to a small indoor herb garden on your windowsill. 🌿
  • Go for a walk and “enjoy the little things.” Notice the “moss on a tree trunk.”
• The Wardrobe (Cottagecore Fashion): 👗
  • The Look: The goal is a look that embraces “femininity, country life, slow living, tradition.”
  • Key Elements: “Floral prints,” “flowing dresses,” “puff sleeves,” “milkmaid necklines,” and “prairie-inspired midi dresses” are the uniform. Natural fabrics like linen and cotton are preferred.
• Cottagecore Fashion Trends 2025:
  • The aesthetic is always evolving. According to 2025 trend reports, Cottagecore is getting “spicier.” 🔥 The “modernized” version of the aesthetic includes:
  • “Gingham bustiers”
  • “See-through eyelet” fabrics
  • “Ruffly cutout dresses”
  • “Bloomer-inspired shorts”
  • It’s also blending with other popular aesthetics, most notably Balletcore 🩰, to create a new hybrid style.
• The Sanctum (Cottagecore Decor): 🛋️
  • Your home should be a “cozy and comforting atmosphere.”
  • Furniture: Use “rustic,” “vintage,” or “antique” furniture. “Source second-hand furniture and decor from yard sales” to reduce waste and add history.
  • Materials: Embrace “natural materials like wood and stone and textiles such as linen and wool.”
  • Decor: This is the time to “rediscover granny chic.” 👵 Use “vintage tea cups, lace doilies, and embroidery.” Decorate with functional baskets, “plants and botanical prints or floral wallpaper,” 🖼️ and layered rugs.
  • Vibe: The mood is set with “Candlelight and Fresh Flowers.” 🕯️🌸

The Cottagecore Media Canon (Your Starter Pack)

If you’re new to this world, here’s your “starter pack.” These four pieces of media are the “must-have” entry points for any new explorer.

Table 2: The Cottagecore Media Canon

Media Type	The “Must-Have” Recommendation	Why It’s Essential (Spoiler-Free)
Game 🎮	Stardew Valley (2016)	The quintessential “escape the office” fantasy. It’s a perfect anti-capitalist farming sim about leaving a soulless corporation to rebuild your grandfather’s farm, connect with a small community, and find joy in analog, seasonal labor.
TV Show 📺	All Creatures Great and Small (2020)	The ultimate “cozy” pastoral watch. Set in the 1930s Yorkshire Dales, it’s defined by its rolling hills, quaint cottages, a deep love for animals 🐶, and a powerful sense of community warmth. It’s “bouncy and fun.”
Movie 🎬	My Neighbour Totoro (1988)	A Studio Ghibli masterpiece that “perfectly captures the essence of cottagecore.” 🌳 It’s a gentle, magical story about two sisters who move to a rural “cottage,” discover “lush forests,” and befriend magical spirits. It celebrates “nature, imagination, and the joy of childhood.”
Book 📚	Anne of Green Gables by L.M. Montgomery (1908)	The defining text of the genre. Anne’s “love for the natural world,” her “pastoral life” in Avonlea, and her “deep connection with the land” make her the original Cottagecore icon. 👩‍🦰

Deep Dive: Cottagecore Gaming (“Cozy Gaming”) 🎮

Cottagecore has found its most interactive home in the “cozy gaming” genre.

• The “Holy Trinity”:
  • Stardew Valley: The gateway game. Its entire premise is an “anti-capitalist sentiment.” You leave a soulless corporation to live a simple, meaningful farming life. 🧑‍🌾
  • Animal Crossing: New Horizons: This is the game that “got people baking sourdough bread” in real life during the 2020 pandemic. Tending to “digital farm animals” and “crops” became a global form of self-care. 🏝️
  • The Sims 4: Cottage Living: An official expansion pack from a major studio that literally “Cottagecored” the Sims franchise, adding farming, village life, and animal husbandry. 🐔
• The Queer-Positive Revolution: Wylde Flowers 🏳️‍🌈
  • Wylde Flowers isn’t just a Cottagecore game; it’s the epitome of the inclusive, political side of Cottagecore.
  • This game, released in 2022, is a perfect synthesis of the aesthetic’s best parts. The Cottagecore community is defined by its inclusive, pro-LGBTQ+ ethos. Wylde Flowers is a farming sim that is explicitly and joyfully “queer-friendly.”
  • The game’s developers have stated the opening shot intentionally includes a Pride flag flying in the town hall. 💖 The protagonist, Tara, can romance two women (Amira and Giva) and a non-binary character (Kim).
  • It combines all the key tropes: farming 🌽, magic/witchcraft (Tara is a witch) 🧹, and a strong, diverse, story-driven narrative. Furthermore, it has been widely praised for its accessibility features (like the ability to slow down time), reinforcing the “safe space” ethos of the community. It is, in many ways, the most “Cottagecore” game ever made.
• Essential Indie Darlings:
  • Cozy Grove 🐻
  • Spiritfarer 💖
  • A Short Hike ⛰️
  • Cattails 🐱
  • Littlewood
• Upcoming (2024/2025):
  • Palia (a free-to-play, open-world RPG with housing and farming)
  • Loftia
  • Puff Pals Island Skies

Deep Dive: Cottagecore Television 📺

• The Classics (Period Dramas):
  • Anne of Green Gables (the 1985 miniseries) 👩‍🦰
  • All Creatures Great and Small (both 1978 and 2020 versions) 🐑
  • Downton Abbey (for the stunning costumes and grand, garden-filled estates)
  • Lark Rise to Candleford
  • Howards End (1992)
  • Sense and Sensibility (1995 film and 2008 miniseries)
• The Cozy Watch (Modern/Lifestyle):
  • Gardener’s World (especially with host Monty Don) 🧑‍🌾
  • The Vicar of Dibley
  • Call the Midwife
• The Animated Canon:
  • Over the Garden Wall: The quintessential “dark” (Cottagegore) side of the aesthetic. 🦉
  • Moomin: The ultimate “chill” watch, full of cozy, slow-paced valley life.
  • Hakumei and Mikochi: A “classic cottagecore indulgence.” It follows “two tiny tree-dwelling people” (9cm tall) living in a “serene forest setting,” making it a “laidback slice-of-life anime.”
  • Other Anime like Hakumei & Mikochi: Somali and the Forest Spirit 🌳, Flying Witch 🧹, Yuru Camp (Laid-Back Camp) 🏕️, and Aria the Animation.

Deep Dive: Cottagecore Movies 🎬

• The Studio Ghibli Essentials:
  • My Neighbour Totoro 🌳
  • The Secret World of Arrietty (for its “lush gardens” and “intricately designed miniature homes”)
  • Howl’s Moving Castle 🔥
  • Kiki’s Delivery Service (for its cozy bakery and village)
  • Spirited Away
• Period Dramas:
  • Emma (the 2020 version is a visual feast) 👒
  • Little Women (especially the 2019 version)
  • The Secret Garden (1993)
  • Far From the Madding Crowd (2015)
  • Bright Star (2009) (A film about poet John Keats, full of meadows and butterflies 🦋)
• Modern Whimsy:
  • Moonrise Kingdom (2012) 🏕️
  • Tuck Everlasting (2002)
  • The Beautiful Fantastic (2017)

Deep Dive: Cottagecore Literature 📚

• The Founders (The “Classics”):
  • The Tales of Beatrix Potter: Her stories of Peter Rabbit 🐰 are a “cornerstone of the aesthetic.”
  • Anne of Green Gables by L.M. Montgomery: The original text. Also, Jane of Lantern Hill.
  • The Wind in the Willows by Kenneth Grahame: A “tranquil escape to a riverside world.” 🐸
  • Jane Austen: Pride and Prejudice and Emma.
  • The Secret Garden by Frances Hodgson Burnett: A story about the “power to rejuvenate and connect us.”
  • The Complete Brambly Hedge by Jill Barklem: A beloved children’s series about a community of mice living in a hedgerow. 🐭
  • Little Women by Louisa May Alcott.
  • Far From the Madding Crowd by Thomas Hardy.
• Modern Magic (The “Paranormal” Trope): ✨
  • The House in the Cerulean Sea by T.J. Klune
  • Emily Wilde’s Encyclopaedia of Faeries by Heather Fawcett
  • Garden Spells by Sarah Addison Allen
  • The Spellshop by Sarah Beth Durst
  • Howl’s Moving Castle by Diana Wynne Jones
  • The Redwall Series by Brian Jacques
• The “Cozy Crime” Trope: 🕵️‍♀️
  • Shady Hollow by Juneau Black

The Soundtrack: Your Cottagecore Playlist 🎶

The Cottagecore “vibe” is perfectly captured by its music. The sound is “gentle music,” indie folk, acoustic, and soft. 🎸 Apple Music and Spotify are filled with playlists like “Cottagecore Aesthetic,” “spring folk songs,” and “autumn cottagecore vibes.”

• Key Artists to Explore:
  • The Paper Kites
  • The Head and the Heart
  • Bear’s Den
  • Caamp
  • JOHNNYSWIM
  • Damien Rice
  • Mt. Joy
• Essential (Un-cited but Obvious): Taylor Swift’s 2020 albums folklore and evermore 🧣 are the definitive Cottagecore albums of the decade. Artists like Hozier, Bon Iver, and Nick Drake also perfectly capture the “forest” and “meadow” vibes.

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Part 6: The Future of the Cottage 🔮

The Cottagecore world isn’t static. It’s a living, breathing aesthetic that’s evolving every day, driven by new faces, new technology, and new media.

Celebrities & Influencers: The Modern Faces of the Farm 👩‍💻

The aesthetic is largely defined by its online creators.

• Key Influencers: Ramona Jones (@monalogue) is a key figure, known for her “calming videos from our cottage & garden.” 👩‍🌾 Paula Sutton (@hillhousevintage), Rachel Maksy, and Anna Shishmanov (“everyday cottagecore,”) are also foundational.
• Mainstream Figures: The aesthetic has broken into the mainstream through figures like Nara Smith. Her “domestic femininity” and viral “from scratch” cooking videos 🧑‍🍳 have brought the ethos to a massive new audience. This has, in turn, sparked the exact same debates about “reclaiming” domesticity versus “tradwife” ideals. Even mainstream celebrities like Kylie Jenner have been noted for posting Cottagecore-esque content from their farms.

The AI Cottage: Creating Your Own Dream 🤖🎨

For the “Aesthetic World-Builder,” the new frontier is AI art. AI image generators are powerful tools to “express their creativity” by exploring “core” styles. You can now create the cottage of your dreams.

• How to Write Cottagecore AI Art Prompts:
  • Be Clear and Detailed: “Give clear and detailed instructions.” Don’t just say “cottage.” Say, “a cozy, thatched-roof cottage with a stone chimney and a garden full of wildflowers.” 🌸
  • Specify Artistic Styles: This is crucial. “Specify artistic styles.” Use artist names (“in the style of Beatrix Potter” or “William Morris”) or movements (“in the style of Pre-Raphaelite painting” or “Studio Ghibli”).
  • Use Action Verbs: Use words that “convey action.” “A cat sleeping on a quilt,” “sunlight glowing through a window,” “vines crawling up a wall.” 🐈
  • Use “Core” Styles as Modifiers: Combine styles. “A serene landscape… in the style of Cottagecore and Fairycore.”
  • Use Negative Prompts: Tell the AI what you don’t want. Add “negative prompts” like “ugly, modern, blurry, technology, plastic, wires” to clean up the image. 🚫

Table 3: A World-Builder’s Cottagecore AI Prompt Guide

Prompt Element	Key Terms to Include	Example Prompt (Copy & Paste)
Subject	cozy cottage, thatched roof, woman in linen dress, pie, tea cup, wildflowers, overgrown garden, farm animals, cat sleeping, strawberries 🍓	A beautiful young woman with flowing red hair, in a vintage floral linen dress, baking a strawberry pie in a rustic kitchen.
Setting	wildflower meadow, enchanted forest, rolling hills, vegetable garden, cozy interior, rustic kitchen, stone fireplace, reading nook 📖	A hyper-detailed, whimsical, thatched-roof cottage nestled in an overgrown, foggy, enchanted forest.
Style/Medium	oil painting, watercolor, Studio Ghibli, Thomas Kinkade, Beatrix Potter illustration, Pre-Raphaelite, William Morris print 🎨	A digital painting in the style of Studio Ghibli and Beatrix Potter.
Mood/Lighting	soft, warm, golden hour lighting, tranquil, peaceful, nostalgic, whimsical, cozy, candlelit, foggy, “Cottagegore” ☀️	A cozy, cluttered, candlelit library with a sleeping cat by a fireplace. The mood is tranquil, warm, and nostalgic.
Combined Prompt	(All elements combined)	A masterpiece, 8k, beautiful oil painting of a cozy, stone, thatched-roof cottage in a blooming, overgrown wildflower garden. Soft, warm, golden hour lighting. In the style of Cottagecore, romanticism, and Thomas Kinkade. tranquil, nostalgic, peaceful.
Negative Prompts	ugly, blurry, modern, minimalist, urban, car, technology, wires, plastic, neon, oversaturated, malformed hands 🚫

Upcoming Media: The 2026-2027 Journey 🚀

The future of Cottagecore media is secure. It’s doubling down on the “cozy,” “witchy,” and “period” subgenres.

The future of cozy gaming in 2026 is “jam packed.” 🤩 Developers are no longer making just “farming sims.” They are specializing in the exact sub-niches that the Cottagecore community loves: magic, story, and history.

• Most Anticipated Games (2026):
  • Witchbrook: The most anticipated game in the genre. It’s a “spellbinding witch-life-sim” set in the “bustling seaside city of Mossport.” It supports up to 4 players and is set for a 2026 release. 🧙‍♀️
  • Wylde Society: This is a massive development. From Studio Drydock, the makers of Wylde Flowers, this is a “period drama sim.” It’s set in “turn-of-the-century Fairhaven,” where you play as a witch and socialite running a “magical boarding house.” This shows the genre is maturing from simple farming to complex, story-driven historical fantasy.
  • Moomintroll: Winter’s Warmth: A “story-driven, cozy puzzle adventure” and a “spiritual successor” to the beloved Snufkin: Melody of Moominvalley.
  • Other 2026 Cozy Titles: Hozy, Hawthorn, Moonlight Peaks, and Animula Nook.
• Anticipated Movies (2026):
  • A new film adaptation of Wuthering Heights is slated for 2026. This is a foundational text of the “Dark” Cottagecore / Cottagegore aesthetic, promising a new wave of gothic, windswept-moor-inspired content. 🌬️

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Part 7: Conclusion | The Fantasy You Can (and Should) Live In ❤️

Let’s end this journey with that “1-2 combo” of the funny and the profound.

First, the “funny”: Let’s be honest. Cottagecore is, on its face, a little absurd. 😅

It’s a “poverty play” for “privileged humans” that “fetishizes” and “romanticizes” a life of “harsh reality of agricultural labor” that it completely ignores. It’s a “white, Eurocentric” aesthetic built on the “legacy of brutal Westward expansion” and “settler colonialism wearing a checkered apron.” 😬 We are using our $1,000 iPhones to post pictures of $400 “peasant dresses” and pretending to be Marie Antoinette.

It is, by many metrics, pretty ridiculous.

And now, the “profound”: And yet, that doesn’t matter.

The critique is valid, necessary, and must be part of the conversation. But the impulse is pure. 💖

Cottagecore is “not just about the products we buy, but also about our everyday pursuits.” You can, and should, criticize its historical baggage. But you can also embrace its philosophy. As one analyst quoted, “You can protest, march, educate, and fight, but you can also find something that brings you joy and solace.”

The true “Cottagecore Journey” is not about running away to an impossible, politically-fraught fantasy cottage. That is a fantasy of privilege.

The real rebellion, the real “anti-hustle,” is to bring the philosophy of the cottage into your real life.

It’s to be “gentle with ourselves.” 🙏 It’s to find “joy in the little, everyday things.” It’s to “ditch plastic, use a basket.” It is to bake that bread 🍞, even in a tiny urban apartment, not for the Instagram picture, but for the “gauzy sense of fulfillment” that comes from making something with your own hands.

That is the fantasy you can truly live in. 🥰